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The importance of outdoor advertising machines to the advertising industry

The importance of outdoor advertising machines to the advertising industry

The largest outdoor LED screen in Asia is on the bright screen of Guanyin Bridge Pedestrian Street in Chongqing. The LED screen has a height of more than 100 meters and a total area of about 3,363 square meters. It is the largest outdoor LED display in Asia with reference to the LED screen design of New York Times Square. In order to effectively prevent light pollution, this LED screen is specially equipped with a light sensor. Very suitable for high-end luxury goods and the promotion of the world’s top 500 corporate brand image.

Outdoor advertising is a media that is juxtaposed with film, television, and broadcasting. It has its distinctive characteristics. Compared with other media,

It has an absolute advantage in “time” – the release is continuous and stable, unlike TV and radio;

However, it is at a disadvantage in “space” – it is restricted by regional vision, and the visual range is so large that it is visible and visible. There is no way to see it. (Of course, the network of booths, buses, etc. The media has made a considerable compensation for this shortcoming).

A clear understanding of the advantages and limitations of outdoor advertising helps us analyze the role of outdoor advertising.

The role of outdoor advertising is to establish a brand image, followed by the release of product information. The characteristics of outdoor LCD advertising machines are mainly reflected in the following aspects:

(1) Visually powerful impact
An outdoor advertising machine set up in a prime location, or a bus shelter that meets everywhere, is a must for any company that wants to build a lasting brand image. Many well-known outdoor advertising machines, because of its long-lasting and outstanding, have become famous landmarks in a certain area.

(2) 24 hours a day, 7 days a week
The outdoor advertising machine is released on a permanent, all-weather basis, standing 24 hours a day, 7 days a week, with the best time to spread.

(3) Long-lasting information impact
The outdoor advertising machine can mobilize a variety of on-site expressions to create a comprehensive and rich sensory stimulation. Images, sentences, three-dimensional objects, dynamic sound effects, the environment, etc., can be ingeniously integrated, and can not be forgotten for a long time.

For more details on outdoor LCD advertising machines, please visit or contact us at 40000-999-76.

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