Looking at the ubiquitous outdoor advertising machine is how to look forward to it? Especially now, digital signage has slowly sneaked into more non-traditional categories, such as education, services and retail. Most of the success of outdoor advertising machines is driven by countless straight-for-business venues that warmly welcome digital signage and use them as a way to attract customers.
A few years ago, advertising machines were often seen in airports and hotels, and now you can see them in every corner of the city. We are not just talking about static menu displays and video ads. Every time we are attracted to our attention by digital signage advertising machines, and can bring us some inspiration, they can complete their role very accurately. When you are close to the advertising machine, you can interact with the brand digital media, change the interface, and browse through the content, not only increasing the overall experience, but also the wisdom on the screen to enlighten you.
Digital signage not only attracts customers, but also collects information about interactive digital signage during installation and use, so as to provide customers with various information, which helps merchants better understand customer actions and improve content to improve dialogue. quality. The ability to set the digital screen and measure the selling advantage is very powerful, especially in the retail industry. Retailers can better understand their spending habits, and by observing, they can analyze the moments when customers are most likely to spend.
When you have problems on the road, you want to find a digital signboard the first time; when you suddenly find a pump at a gas station, a restaurant, a bank, a vending machine, a kiosk in a resort, company, campus and public space. Wait, when you see an outdoor advertising machine, you may have encountered an outdoor advertising machine in many of these places, not even aware of it. This explains how digital signage fits seamlessly into the customer experience.